Hi, I'm Ali.
I build thoughtful software
for the web.
Full-stack developer based in Lahore, Pakistan. I ship production web apps for businesses in Pakistan and the UAE — from Python and Java backends to React frontends, deployed on Vercel and AWS.
A few words about how I work.
I'm a full-stack developer with a Bachelor's degree in Computer Science from UMT, Lahore. I've shipped production sites and internal tools for businesses across solar energy in Pakistan and glass & aluminium in the UAE — usually as the one engineer who takes an idea from a brief to a deployed, monitored, and documented system.
I work mostly across the Python, Java, and JavaScript ecosystems — Next.js / React on the frontend, Express / Django / FastAPI on the backend, Postgres + MongoDB on the data layer, and AWS for hosting. Comfortable with AI integration (Claude / GPT) and offensive security fundamentals (CEH-trained).
I take on a small number of projects at a time so each one gets real attention. If you're a founder or team that needs someone reliable to ship a real product — let's talk.
Production-grade
I write code that's tested, monitored, and ready to handle real users — not demos.
End-to-end
From the database schema to the React component. One person who can take a project all the way through.
Clear communication
Async-friendly, no theatrics. You'll always know where the project stands and what's next.
Long-term thinking
I optimize for the codebase you'll inherit six months from now — not just the demo on launch day.
The tools I actually use every day.
The technologies I reach for in production work, grouped by what they're for. Items with a project tag link to where I shipped them.
Languages
6 tools
AI / LLMs
3 tools
Selected case studies from the past two years.
Real client work I shipped end-to-end. Each project is its own page with the full story — the problem, the architecture, what shipped.
What I can build for you.
Five focused services, each backed by a real shipped project. Send me a brief and I'll tell you honestly whether I'm the right fit.
Marketing & E-commerce Sites
Production marketing sites with product catalogs, lead capture, and SEO baked in — built on Next.js + Vercel. Designed for SME businesses where the site is a real sales channel, not a brochure.
- Next.js 15 App Router + Server Components
- Product catalogs with brand/category filters
- WhatsApp-first lead capture for local markets
- Custom calculators (e.g. solar sizing, quote estimators)
- Aggressive on-page SEO + JSON-LD
Internal Tools & Offline PWAs
Installable web apps for field teams — quote generators, PIN-locked tools, branded PDF output, fully offline-first. The kind of thing sales reps run on a phone in a customer's living room.
- PWA install + service worker
- Offline-first persistence (IndexedDB / localStorage)
- PIN / device-level auth
- Client-side branded PDF generation (jsPDF)
- Mobile-first responsive UI
Full-Stack Web Applications
End-to-end web apps with admin panels, authenticated APIs, and proper data models. Comfortable structuring a Turborepo monorepo when the project needs more than one service.
- Next.js 15 / React frontends + admin panels
- Node.js Express APIs + Python FastAPI microservices
- JWT auth with role-based access
- PostgreSQL / MongoDB schema design
- Turborepo monorepos for multi-service apps
AI Integration
Bring Claude or OpenAI into your existing product or workflow. Focus on prompt design, structured outputs, and cost controls — not chatbots for the sake of it.
- Claude / OpenAI API integration
- Structured outputs + tool use
- Prompt engineering with cost & latency tracking
- Custom Python automation scripts
- Retrieval over your own content
SEO & Performance
On-page SEO and Lighthouse-grade performance for sites that already exist. Structured data, sitemap, geo targeting, image optimization, and JS budget cleanup.
- On-page SEO + meta + JSON-LD (Person, LocalBusiness, Article)
- Geo / regional targeting (PK, UAE)
- Sitemap + robots + search-console setup
- Image optimization + lazy loading
- Core Web Vitals tuning
From brief to handover.
The same five steps every project goes through. No surprises, no theatrics — just a working preview link you can check whenever.
Brief
You send me a short write-up of what you need. I reply within 24 hours with whether I'm a fit and what I'd want to clarify on a call.
Call
A 30–45 minute call. We walk through goals, constraints, audience, and the rough shape of the project. You'll get a clear answer to 'can this be done in the time and budget I have?'.
Proposal
A written proposal with scope, milestones, timeline, and price — no hidden surprises. You approve it or we adjust.
Build
Weekly updates with a working preview link. You see progress in production-like state, not slides. Course-correct early instead of at delivery.
Deploy & handover
Production deployment, brief admin docs, and a walkthrough call. You get the code, the deploy access, and a clear runbook for what's where.
Courses & certifications.
Self-driven learning behind the work — verified credentials only.
Things people usually ask.
Straightforward answers. If your question isn't here, send it via the contact form below.
Most marketing sites land in 4–8 weeks. A monorepo with admin panel and a separate API service usually takes 8–12 weeks. Internal PWAs land in 3–6 weeks. After the brief call I give a written estimate before any work starts.
Have a project in mind? Let's talk.
Send me a quick brief and I'll respond within 24 hours. If we're a fit, we'll set up a call. If not, I'll happily point you in the right direction.